5 REASONS TO CHOOSE
How investing in professional graphic and web design can grow your business
There are many benefits of utilising MWW Creative’s broad range of skills for your design aNd marketing. We have listed just 5 below:
Become an Authority:
By sharing quality content with your online audience you are building trust in your brand, especially when you are giving this content away at no cost to potential buyers.
Consumers in 2018 expect that you as a business owner will give them value before having to pay, because if you are not, chances are your competitors are.
By providing informative, actionable advice you are providing evidence of your expertise, a small insight into the quality of our service and are therefore more likely to turn browsers into buyers.
Generate highly qualified leads:
Is there a business out there that does not want more customers? We think not.
A well planned and implemented content marketing strategy can passively provide your business with highly qualified leads.
There are many ways to do this but one of our favorites is through re-targeting, this strategy involves showing a user a short video introducing your services, those who watch this video are then shown a blog post which details those services further, we then offer them the option to download an e-book in exchange for some contact details (name, phone number, email) – these people are then fed into our email marketing software and provided with a weekly email feature hints and tips, new products, upcoming events, special offers etc etc, once on your email list you continue to build authority.
This is a set and forget strategy that can run through your various social media channels or by utilising search engine marketing.
The Mere Exposure Effect:
According to authorities such as Google, consumers in 2018 expect between 15-20 interactions with a brand before being ready to make a purchase. These interactions can include Facebook page previews, website visits, phone calls, catalogue views, snap chats, instagram stories, blog posts etc etc That is a lot of content that needs to be produced and just 1 false step in there could halt any progress made from the other interactions.
The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. As a business owner do you have the time and resources to be creating content on a daily basis? As we have seen above the more content you can produce the quicker you can build trust and encourage a sale.
Visual Content is 40x more likely to be shared
Word of mouth marketing is still one of the most trusted forms of marketing for small and medium businesses, this is because consumers are more likely to trust people they know instead of a business. The digital form of a word of mouth recommendation is a social share. When users see their friends have shared a post from a business on Facebook they accept that as a recommendation and automatically develop a sense of trust in that business.
Visual content such as images, videos and infographics are 40x more likely to be shared on social media than any other type of content so it makes sense to invest in content that will make you stand out from the crowd.
Develop your brands presence:
If you are only creating a weekly Facebook post then your brands presence will be limited to Facebook, what about those customers you are missing on Google, Instagram, YouTube, Snapchat or in the newspapers and catalogues?
By creating a uniformed content marketing strategy you will be able to target users of many platforms with content created specifically for that audience. For example on Facebook users love to watch videos that are under a minute long with captions but if a potential buyer is searching for you on Google they are more likely to be looking for detailed information on your businesses and services so a blog post detailing your work process may be a better fit.
Content creation is an easy, affordable way to build and expose your brand to a large, dynamic audience, who when targeted correctly are ready to buy.