GRAPHIC

*when you have been practicing it for 15 years …

About me

That’s me in green. My name is Matt, I have two kids, two dogs and one pretty ok wife.

For the last 15 years I have worked, studied and lived design. I have gained a great amount of experience working as a graphic designer, digital marketer, web designer and online advertising specialist in studios across Ballarat, Geelong and Melbourne.

Graphic design has always been at the core of my roles.

Graphic Design:
What is it!

At the risk of losing any credibility (I may have) built, that is a hard question to answer, so I did what seems to be to go to solution these days and everyone’s new best friend ChatGPT:

“Graphic design is a creative process that involves combining art and technology to communicate ideas visually. Graphic designers use various elements such as images, typography, colors, and layout to create visual compositions that convey a specific message or concept. This field is essential in the creation of a wide range of visual materials, including advertisements, websites, logos, brochures, posters, packaging, and more.”

My definition is a little less wordy: Graphic Design is the creative process of making things look nice to communicate a message clearly.

Graphic Design: How can it help
small business?

Graphic design can make you stand out in the crowd and build credibility.

With eye-catching branding and a consistent style you will be recognised and remembered. Strong, well designed and considered pieces of design build your credibility by showing your audience you care about what you are presenting to them. Consistency =’s credibility.

Graphic design can help you tell your story.

People love a good story and yes you can write your story but people are visual learners. Bring your business to life with an infographic, a well-designed responsive website or a series of click inducing socials posts.

Graphic design can engage and motivate your audience.

The most critical elelement of graphic design is not typography, compostion or colour, it is the call to action – what are you asking the audience to do? A well designed flyer, web ad, socials story or handbook willl ensure the audience knows what to do next.

How can we work together?

Working with a freelance designer should be easy as there is one contact, no project managers, accounts team or management to deal with. From first contact to project completion you will be dealing with me.

1- Let’s establish your goals – Brand recognition, ticket sales, socials engagament? We will work out what you are trying to achieve.

2- I will propose to you – Lucky you. But seriously, working with your goals, budget, tareget audience and current materials I will come up with a plan to make your objectives a reality.

3- Idea meets execution – It’s time to get to work. We will go back and forth as I present you with concpets and designs, until we have a polished finished product.

4- Final designs are supplied – Now we have a product you are happy with I will supply you with all the design files you need.

Get In Touch

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