Why Visual Content Matters

W

e all know a picture tells a thousand words, but did you know this cliché is backed by science?

Research now tells us that 40% of all nerve fibres connected to the brain are linked to the retina and that more of our neurons are dedicated to vision than the other four senses combined!*

This makes it more important than ever that you use high quality images and visual content as part of your marketing campaigns.

We are visual creatures, images allow us to process information within a very short period of time the human brain able to recognise a familiar object within 100 milliseconds and a familiar face within 380 milliseconds – not bad hey.

This science is backed by social media trends with Pinterest and Instagram the fastest growing social media sites – these sites rely on visual content to share information.

In this article we are going to look at the importance of 3 different forms of visual content on your social media marketing efforts.

We are visual creatures, images allow us to process information within a very short period of time”.

Images:

Images are the cornerstone of any social media marketing strategy. Images are 40x more likely to get shared on social media then other types of content.

Social media sites such as Instagram, Pinterest and Snap Chat are the fastest growing social media networks, out-growing Facebook and Twitter for the simple reason that they are visually focussed.

Whilst these new forms of social media are growing at a faster rate, visual content is still a dominant force on Facebook and Twitter with stats showing Facebook posts with images see 2.3x more engagement then those without images and on Twitter, tweets with images receive 150% more retweets than those without images.

All these stats show that users prefer to obtain information visually rather then by reading plain text. An image is also far more effective at quickly eliciting emotion – a major influencer on a consumer’s decision to purchase.

When it comes to types of images to share, users want to see what makes you special, and what sets you apart from the other small businesses in your niche. This is where having original content can be a major benefit to your business.

“Visual content is 40x more likely to get shared on social media than other types of content” – Adobe.

Videos:

Video content is one of the fastest growing content types on all social media channels. Videos allow us to convey a large amount of information in a short amount of time, in fact users prefer informative videos that are a maximum of 60 seconds in length.

Research shows that 4x as many customers would rather watch a video about a product then read about it and almost 50% of internet users look for videos related to a product or service before visiting a store.

Small and Medium sized business can utilise video for all sorts of reasons including to introduce products and services, to give behind the scenes insights or even to promote events and specials.

Having a video pinned to the top of your Facebook feed is shown to drive higher engagement with 45% of users watching an hour of video on Facebook and YouTube each and every day, with a total of 100 million hours of video watched on Facebook every day.

Infographics:

“Infographics are liked and shared on social media 3x more than any other type of content” – Adobe– Hubspot

Images are the cornerstone of any social media marketing strategy. Images are 40x more likely to get shared on social media then other types of content.

Social media sites such as Instagram, Pinterest and Snap Chat are the fastest growing social media networks, out-growing Facebook and Twitter for the simple reason that they are visually focussed.

Whilst these new forms of social media are growing at a faster rate, visual content is still a dominant force on Facebook and Twitter with stats showing Facebook posts with images see 2.3x more engagement then those without images and on Twitter, tweets with images receive 150% more retweets than those without images.

All these stats show that users prefer to obtain information visually rather then by reading plain text. An image is also far more effective at quickly eliciting emotion – a major influencer on a consumer’s decision to purchase.

When it comes to types of images to share, users want to see what makes you special, and what sets you apart from the other small businesses in your niche. This is where having original content can be a major benefit to your business.

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